Turn attention into booked clients.
On autopilot.
Forge Content is the AI marketing platform. It runs your whole growth loop: it posts daily, sends people to landing pages that convert, captures every lead into a pipeline, and follows up by email and AI call until the meeting is booked.
- Content, landing pages, forms, a CRM and follow-up, one connected system
- Books the meeting by email and AI call, automatically
- Built for busy owners. No marketing skills, set up in under a minute
Posting doesn't pay the bills.
You can post every day and still have an empty calendar. The gap between effort and revenue is everything that happens after the post.
An empty calendar
Content alone never captures the lead, follows up, or books the call, so the effort rarely turns into revenue.
Your tools don't talk
A design app, an AI writer, a scheduler, a form, a CRM, none of them connected. Every handoff is manual, and leads slip through the cracks.
Leads go cold
An enquiry that waits hours for a reply is usually gone. Without instant follow-up, people who were ready to buy quietly move on.
The content that starts the conversation.
Illustrative examples generated by Forge for sample brands. Your posts are created in your own brand voice and style.
One system, from first post to booked client.
Set up your brand once. Forge creates the content, builds the landing page, and captures every lead. It scores them by intent, prospects new ones, and follows up by email and AI call until the meeting is booked.
The marketing team you don't have to hire.
Your brand, captured
One-time setupYour voice, audience, offers and visual identity go in once. Forge uses them everywhere, forever.
Content created
DailyOn-brand posts and videos for every platform, written and designed to stop the scroll and point people to your offer.
Landing pages that convert
ConvertsEvery campaign gets a branded landing page that turns a click into a real enquiry, built for you.
Every lead captured
One pipelineForms and pages feed every enquiry into one pipeline, automatically scored by intent, so the hottest leads rise to the top.
Follow-up on autopilot
AutopilotForge follows up every lead by email and AI phone call, in your voice, until they reply or book.
Booked and sold
BookedCalls land on your calendar and payments close through your own checkout. Content becomes revenue.
Learns and improves
ForeverForge sees what books real clients and does more of it. Every cycle works harder than the last.
See Forge Content in 40 seconds.
One system that forges your content, captures your leads and follows up on autopilot. Here is what it looks like in action.
One system runs your whole growth engine.
Posts get forged and approved, landing pages capture leads, your pipeline tracks every enquiry and follow-ups go out on autopilot, all in one place, while you get on with business.
Get strong in 14 days, start free today.
A personalised plan built around your goal. No equipment needed. Cancel anytime.
Claim my free plan →"Hi Marcus, saw you grabbed the free plan. Want me to set up your first session?"
In your voice. Answered questions, offered three time slots, confirmed the best fit.
Landed on your calendar, payment taken through your checkout. You did nothing.
Real posts generated by Forge Content. Illustrative. Sample brands and data shown.
Boost your pipeline on autopilot.
Boost is your growth toolkit. Web Search finds and scores ideal local businesses, Community Finder pinpoints the communities where your customers gather, and Email & LinkedIn outreach reveal the decision-maker’s verified contact at any company you target, with a drafted message ready to send. Your pipeline fills itself.
Keep your tools. Add Forge.
Forge publishes to the platforms you already use, books into your calendar, takes payment through your own checkout, and pushes every event into the tools you run on. Capture, pipeline and follow-up are built in.
Why Forge beats every other option.
Two roads. One obvious choice.
The old way
- Spending 3+ hours a week staring at a blank screen, writing captions that don't sound robotic.
- Paying for a design app, an AI writer, a scheduler and a freelancer, $400+/month just to stay inconsistent.
- Posting a few times, then going quiet, while enquiries trickle in and quietly go cold.
- Paying for a stack of separate tools and freelancers each month and still not seeing measurable results.
- Finally giving up and going dark on social, the most expensive decision of all.
The Forge way
- 30 days of branded, designed, platform-ready posts built overnight while you sleep.
- One price covers everything: writing, design, scheduling, publishing and reporting.
- Consistent posting across every platform without touching your phone, consistency on autopilot.
- Professional-quality content at a fraction of the cost of piecing tools and freelancers together.
- A pipeline that fills itself: leads captured, followed up and booked while you run the business.
Built with our first founders.
Forge is in early access. We're working closely with our first users, and we'll feature their stories here, with their names and permission, as real results come in.
No invented reviews. No borrowed logos. Just the product, doing the work.
Start free. Scale when ready.
Every plan unlocks every feature. You only choose how much you create. Free forever to start.
- Every feature unlocked, no gates
- AI posts, HD images & the full Studio editor
- Landing pages, lead forms & CRM pipeline
- Email and AI-call follow-up
- ·1 seat · includes a small Forge watermark
- Everything in Free, no watermark
- Video, voiceover & background music
- Booking & Stripe checkout on your pages
- Analytics, autopilot & all channels
- ·Unlimited seats · priority support
- Everything in Pro
- Top-priority queue, never waits in line
- Highest concurrency: fire posts, pages & outreach at once
- ·Unlimited seats · priority support
One balance. Every tool.
Credits are your whole marketing budget in one place, no separate apps for writing, design, video, a website, a chatbot, a CRM or a caller. Guide prices per action:
Items marked "from" vary with what you choose, higher resolution, length, audio or longer calls. You only ever spend from your monthly credits, never a surprise bill, and you can see your balance any time.
Turn attention into booked clients.
Set up your brand once. Forge runs the whole loop, overnight, on autopilot. Free to start, no card required.
Start free, no card required →Everything it takes to turn content into customers.
Not a writer. Not a scheduler. The whole marketing loop in one connected system, created, captured, followed up and booked.
AI content creation
On-brand captions, images and short videos for Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, Reddit and Bluesky, written and designed in your voice, every day.
Forge Studio video editor
A real multi-track timeline with AI voiceover, auto-captions, a stock library and one-click export. No editing skills required.
Landing pages, built for you
Every campaign gets a branded, hosted landing page in your colours and voice, wired to capture leads, take bookings and accept payment.
Lead capture and CRM pipeline
Forms and pages feed every enquiry into one pipeline, new, engaged, booked, won, so no lead is ever lost.
AI outbound follow-up
Forge follows up every lead by email and AI phone call, in your voice, on your timing rules, until they reply or book.
Booking and payments
Real free times from your calendar, a Zoom link, and Stripe checkout for deposits or full payment. Paid leads move to Won automatically.
Analytics that mean something
See what books real clients, which posts, which pages, which channels, and let Forge do more of what works.
Lead prospecting
Forge finds and scores ideal local businesses, pinpoints the communities where your customers gather, and reveals the decision-maker’s verified email and LinkedIn at any company you target, so your pipeline fills with leads worth following up.
Quality gate
Every post must clear a 90+ quality score before it reaches your audience. Failures auto-improve and feed a learning loop.
Email marketing
Design a branded email, pick who gets it from your pipeline, then send now or schedule. It goes from your own inbox, personalised to each contact, with a one-click unsubscribe built in.
See the whole loop run.
Set up your brand once and watch content become booked clients. Free to start, no card required.
Start Free →Help businesses grow, and give people their time back.
We are a small startup from Sumner, Christchurch. We build the marketing system we always wished small businesses could have, so growth no longer costs you your evenings and weekends.
Most owners did not start a business to spend their nights writing captions, chasing leads and stitching together half a dozen tools. But that is what marketing has become: fiddly, fragmented and never finished. The work that grows a business is the same work that quietly eats the time you wanted for your family, your health and the things that actually matter.
We think that trade-off is broken. Growing your business should not mean losing your life to it.
One connected system.
Forge creates your content, builds landing pages that convert, captures every lead into a pipeline, and follows up by email and AI call until the meeting is booked. You set up your brand once, and it keeps working.
Help businesses grow
Give every business the marketing engine that used to take a full stack of tools and a team, at a price that makes sense.
Give time back
Automate the repetitive work so owners get their evenings and weekends back for what matters most.
Be genuinely useful
No hype, no vanity metrics. Real outcomes: leads captured, calls booked, work won.
Why it matters to us
Time is the one thing you cannot earn back. If Forge can take the marketing off your plate and still bring in the customers, then the hours we save you are hours you get to spend on the people and the life you are working so hard for. That is the whole point.
Proudly built in Sumner, Christchurch, Aotearoa New Zealand.
Start free, get your time back.
The autonomous marketing system that turns content into booked clients, so you get time back for what matters.
Start Free →How Forge works, end to end.
How solo owners, multi-business owners, franchises, marketing agencies and in-house marketers use Forge to turn content into booked calls, won jobs and real revenue, end to end and on autopilot.
Illustrative examples of how Forge is designed to work for each industry — not named client results.
Run the whole growth loop for every client
An agency runs content, landing pages, pipeline and AI follow-up for its clients, managing many brands from one place. Each client gets booked meetings, the agency keeps every brand on track without a stack of separate tools.
Read the story →Real EstateHow a real estate agent won listings with speed to lead
In property, the first agent to reply usually wins the listing. Forge captured every enquiry and called and emailed within minutes, turning interest into booked appraisals and viewings.
Read the story →Life CoachingA discovery-call calendar on autopilot
Content turns into booked discovery calls automatically, so the coach coaches more and chases nobody.
Read the story →Gym and PTClosed memberships with an AI caller
The outbound AI agent calls every trial enquiry within minutes and books it, filling memberships and PT slots.
Read the story →Hair SalonFull chairs, fewer no-shows
Local content becomes booked appointments, with on-page chat and reminders that keep the calendar full.
Read the story →ConsultingHigher-value clients, less busywork
Authority content becomes qualified discovery calls and closed engagements, without stitching together a stack of separate tools.
Read the story →TradesA queue of quote requests
Local content and fast AI follow-up turn quiet weeks into a steady queue of quotes and won jobs.
Read the story →Yoga StudioFull classes, sold-out intro passes
Content becomes booked classes and paid intro passes, with Stripe deposits and WhatsApp reminders keeping the schedule full.
Read the story →Med SpaBooked consults, protected by deposits
Tasteful content turns into booked treatment consults, with deposits and fast SMS and WhatsApp follow-up that cut no-shows.
Read the story →These are illustrative scenarios that show how Forge works end to end for each type of business. They are not named client testimonials, and figures are examples for explanation.
Run the whole growth loop for every client
A marketing agency runs content, landing pages, pipeline and AI follow-up for its clients, managing many brands from one place.
The situation
An agency delivering marketing for a roster of clients, but stitching together a separate content tool, scheduler, landing builder, CRM and calling tool for each account, then gluing them with Zapier.
- Every client needed the same stack rebuilt from scratch
- Leads slipped between the tools, so follow-up was slow and inconsistent
- Reporting meant logging into a different dashboard for each client
What Forge did
One brand per client
Each client gets its own brand, voice and colours in Forge, so content and pages always look on-brand.
Content and landing pages on autopilot
Forge posts daily and builds landing pages that convert, per client, without rebuilding a stack each time.
Every lead into one pipeline
Forms and pages feed each client pipeline, so nothing is lost between separate tools.
AI follow-up that books meetings
Email and AI phone calls follow up in each client voice until the meeting is booked.
Manage many brands from one place
The agency switches between client brands from a single login, no Zapier glue holding it together.
One view of what is working
Results per client sit in one place, so the agency can double down on what books real meetings.
The agency ran the whole growth loop for every client from one platform, instead of a stack of tools per account.
The result
- Content, pages, pipeline and follow-up for every client in one platform
- Faster, more consistent follow-up across all client accounts
- Many brands managed from one login, without tool sprawl
- Booked meetings for clients, with results in one place
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your clients?
Forge sets up the whole loop, from content to booked meeting, for every client. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →How a real estate agent won listings with speed to lead
In property, the first agent to reply usually wins the listing. Forge captured every enquiry and called and emailed within minutes, turning interest into booked appraisals and viewings.
The situation
A hard-working agent who was great in person but stretched thin. Between viewings and paperwork, new enquiries waited too long for a reply, and the competition got there first.
- Valuation and viewing enquiries answered hours later, after the moment had passed
- Buyer and seller leads scattered across portals, DMs and a notebook
- No reliable way to nurture leads who were not ready to move yet
What Forge did
Local content that builds authority
Forge writes on-brand posts about new listings, sold prices and the local market, and Forge Studio turns a few photos into a short property video that points to a valuation page.
A valuation request page that captures leads
An AI-built hosted landing page invites sellers to request a free valuation and buyers to register interest, capturing every detail straight into the pipeline.
Speed to lead that wins the listing
The moment a lead comes in, the AI phone agent calls and an email goes from the agent inbox within minutes, with a WhatsApp option through ManyChat.
Booking appraisals and viewings
Interested leads pick a time that syncs to Google or Outlook calendars, with a Zoom link for remote chats.
Nurture that keeps leads warm
Leads who are not ready yet get a steady, helpful email sequence, so when they decide to move the agent is the obvious first call.
One pipeline for every lead
Buyers and sellers tracked from first enquiry to booked appointment to instructed listing.
Listings go to the agent who answers first. Forge made sure that was always this one, calling and emailing every lead within minutes and booking the appraisal before the competition replied.
The result
- Much faster speed to lead, with calls and emails out within minutes
- More valuations and viewings booked straight into the calendar
- Fewer leads gone cold thanks to automatic nurture sequences
- One clear pipeline from first enquiry to instructed listing
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →A discovery-call calendar on autopilot
Content turns into booked discovery calls automatically, so the coach coaches more and chases nobody.
The situation
A life coach whose best marketing was word of mouth, but whose calendar had gaps because new interest never got followed up while they were in session.
- Enquiries from social posts went unanswered for days
- No landing page to turn interest into a booked call
- Follow-up depended on remembering, between back-to-back clients
What Forge did
Content that builds trust
Forge writes posts and short videos in the coach voice that point to a free discovery call, not just a like.
A discovery-call landing page
A branded page invites people to book a free call, capturing their goals straight into the pipeline.
Instant, warm follow-up
Email and an AI call go out within minutes, in the coach tone, to lock in the call while interest is high.
Booked to the calendar
Leads pick a time that syncs to Google or Outlook with a Zoom link, no back-and-forth.
Nurture for the not-ready
A gentle email sequence keeps future clients warm until they are ready to start.
One view of every lead
From first enquiry to booked call to signed client, all in one pipeline.
The coach stopped chasing and started coaching. Forge booked the discovery calls; they just showed up and did what they do best.
The result
- More discovery calls booked from the same audience
- No manual chasing, follow-up runs itself
- A fuller calendar without extra admin
- One pipeline from enquiry to signed client
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →Closed memberships with an AI caller
The outbound AI agent calls every trial enquiry within minutes and books it, filling memberships and PT slots.
The situation
A gym getting plenty of trial enquiries from posts and ads, but losing most of them because the front desk could not call everyone back fast enough.
- Trial enquiries waited until staff had a free moment
- Hot leads went cold before anyone called
- No system to follow up PT upsells
What Forge did
Content that fills the funnel
Forge posts high-energy training content that points to a free trial or consult page.
A trial sign-up page
A branded landing page captures every trial enquiry with the details the team needs.
An AI caller that closes
The outbound AI agent calls each enquiry within minutes, answers questions and books the trial or consult.
Booked and reminded
Sessions land on the calendar with SMS and WhatsApp reminders that cut no-shows.
PT upsell follow-up
After the trial, automated follow-up offers personal training to the right members.
One pipeline
Every enquiry tracked from trial to member to PT client.
Speed wins trials. Forge called every enquiry before they cooled off and booked them in, so the team could focus on training, not phone tag.
The result
- Trial enquiries called within minutes, every time
- More trials converted into paying memberships
- A fuller PT schedule from automated upsell follow-up
- Fewer no-shows thanks to reminders
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →Full chairs, fewer no-shows
Local content becomes booked appointments, with on-page chat and reminders that keep the calendar full.
The situation
A salon with loyal regulars but quiet midweek slots, and a booking process that relied on DMs the team could not always answer in time.
- Midweek gaps the team wanted to fill
- Booking enquiries lost in DMs
- No-shows eating into a fully-booked day
What Forge did
Content that books
Forge posts styling content and offers that point to an easy booking page.
A booking page with chat
A branded page lets clients book directly, with on-page AI chat to answer quick questions.
Instant confirmation
Bookings confirm automatically and drop into the calendar.
Reminders that cut no-shows
SMS and WhatsApp reminders go out before the appointment.
Win-back for quiet weeks
Automated offers fill midweek gaps with lapsed clients.
One view of the chair
Every booking and client tracked in one place.
The midweek gaps filled themselves. Forge turned posts into booked chairs and the reminders kept them showing up.
The result
- A fuller midweek calendar
- Fewer no-shows from automatic reminders
- More repeat bookings from win-back offers
- Less time spent answering DMs
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →Higher-value clients, less busywork
Authority content becomes qualified discovery calls and closed engagements, without stitching together a stack of separate tools.
The situation
A consultant juggling separate tools for content that looked fine but never produced qualified conversations, let alone signed work.
- A stack of disconnected tools with no measurable pipeline
- Content that built no real authority
- No system to qualify or follow up leads
What Forge did
Authority content
Forge writes thought-leadership posts that position the consultant as the expert and point to a discovery call.
A qualifying landing page
A branded page captures the prospect situation so calls are pre-qualified.
Fast, professional follow-up
Email and AI call follow up within minutes in the consultant voice.
Booked discovery calls
Qualified leads book straight to the calendar with a Zoom link.
Nurture for long sales cycles
A considered email sequence keeps prospects warm over weeks or months.
One pipeline
Every lead tracked from enquiry to signed engagement.
A pile of disconnected tools was replaced by one system that actually books qualified calls. Authority content in, signed engagements out.
The result
- More qualified discovery calls
- Higher-value engagements closed
- The stack of separate tools retired
- A clear pipeline from content to contract
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →A queue of quote requests
Local content and fast AI follow-up turn quiet weeks into a steady queue of quotes and won jobs.
The situation
A tradesperson who did great work but had feast-or-famine weeks, because quote enquiries waited until the end of the day when they were off the tools.
- Quote enquiries answered late, after the customer called someone else
- Quiet weeks with no pipeline
- No follow-up on quotes that went quiet
What Forge did
Local content that gets found
Forge posts project photos and local content that point to a quote request page.
A quote request page
A branded page captures job details so quotes can be prepared fast.
First to call back
An AI call and email go out within minutes, so this trade is first to respond.
Booked site visits
Visits land on the calendar without phone tag.
Quote follow-up
Automated follow-up chases quotes that went quiet, recovering jobs that would have been lost.
One pipeline
Every enquiry tracked from quote to won job.
Jobs go to whoever calls back first. Forge made sure that was this trade, every time, even when they were on the tools.
The result
- First to call back on every enquiry
- A steady queue of quote requests
- Fewer quiet weeks
- More quotes followed up and won
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →Full classes, sold-out intro passes
Content becomes booked classes and paid intro passes, with Stripe deposits and WhatsApp reminders keeping the schedule full.
The situation
A yoga studio with beautiful content but empty mats in some classes, and an intro offer that was hard to buy without messaging the studio.
- Intro passes hard to purchase on the spot
- Classes with empty mats
- No reminders, so no-shows were common
What Forge did
Content that invites
Forge posts calming, on-brand content that points to a class booking and intro-pass page.
A booking page with checkout
A branded page sells intro passes with Stripe checkout and books classes directly.
Instant confirmation
Purchases and bookings confirm automatically.
Reminders that fill mats
WhatsApp reminders keep booked students showing up.
Win-back
Automated offers bring lapsed students back to quiet classes.
One pipeline
Every student tracked from intro pass to member.
The intro passes sold themselves and the reminders filled the mats. Forge turned content into a full, paid schedule.
The result
- Sold-out intro passes with Stripe checkout
- Fuller classes
- Fewer no-shows from reminders
- More intro students converting to members
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →Booked consults, protected by deposits
Tasteful content turns into booked treatment consults, with deposits and fast SMS and WhatsApp follow-up that cut no-shows.
The situation
A med spa offering high-ticket treatments, losing money to no-shows on consults that took valuable practitioner time.
- No-shows on high-value consult slots
- No deposit to protect the time
- Slow follow-up on enquiries
What Forge did
Tasteful content
Forge posts elegant, on-brand content that points to a consult booking page.
A consult page with deposits
A branded page books consults and takes a deposit through Stripe to protect the slot.
Fast follow-up
Email, SMS and WhatsApp follow up within minutes to confirm and reassure.
Booked and reminded
Consults land on the calendar with reminders that cut no-shows.
Nurture
A considered sequence keeps prospects warm until they book.
One pipeline
Every lead tracked from enquiry to treatment.
Deposits protected the practitioner time and fast follow-up filled the book. High-ticket consults, far fewer no-shows.
The result
- More high-ticket consults booked
- Deposits protecting valuable slots
- Fewer no-shows
- Faster, warmer follow-up
Illustrative scenario showing how Forge works end to end for this type of business. Figures are example outcomes for explanation, not a named client testimonial.
Want this running for your business?
Forge sets up the whole loop, from content to booked client, in minutes. Free to start, Pro at $97/mo and Max at $297/mo, with every feature on every plan.
Start Free →Marketing that gets you customers.
Practical guides for business owners who are not marketers: how to turn content into booked calls, capture every lead, and grow without a pile of disconnected tools.
AI Marketing
How autonomous AI runs your marketing end to end.
Social Media
Get found, stay consistent, and turn attention into customers.
Automation and Alternatives
What actually works, and better options than hiring.
Outbound
Follow up fast and book the meeting, automatically.
AI Outbound Sales Agent: How to Follow Up and Close Leads Automatically in 2026
By Forge Content · June 28, 2026 · 8 min read
An AI outbound sales agent follows up with your leads for you: it emails, calls, and messages, qualifies who is serious, and books the meeting, all without you remembering to chase anyone. For small businesses, this is the difference between leads that turn into customers and leads that quietly disappear.
Because here is the uncomfortable truth: most leads are not lost to competitors. They are lost to slow follow-up. This guide explains how AI sales follow-up works, what to look for, and how to set it up.
Why follow-up is where deals are won or lost
When someone enquires, they are interested right now. Wait a day and that interest cools. Wait three and they have called someone else. Following up fast, every time, across email and phone and messaging, is almost impossible to do by hand when you are also running the business. That is exactly the gap an AI outbound sales agent fills.
What an AI outbound sales agent actually does
- Reaches out instantly. The moment a lead comes in, it sends the first message while they are still interested.
- Follows up in sequence. A planned series of touches over days, instead of a single email that gets buried.
- Calls and qualifies. An AI phone agent can have a natural conversation, answer common questions, and find out if they are a fit.
- Messages on WhatsApp. For many service businesses, a WhatsApp follow-up gets read faster than email.
- Books the meeting. When the lead is ready, it offers times and books straight onto your calendar.
- Keeps records straight. Every touch is logged against the lead so you always know where things stand.
By hand vs an AI outbound sales agent
| Task | By hand | AI agent |
|---|---|---|
| Speed to first contact | Hours or days | Within minutes |
| Follow-up consistency | Easy to forget | Every lead, every time |
| Channels covered | Whatever you get to | Email, phone, WhatsApp |
Where Forge Content fits
Forge Content includes an AI outbound sales agent as part of the full system, so follow-up is not a separate tool you have to wire up. When a lead lands in your pipeline, Forge follows up by email from your own Gmail or Outlook, calls and qualifies with an AI phone agent, and messages on WhatsApp through ManyChat. When the lead is ready, it books the call on your calendar with a Zoom link, and can take a deposit through Stripe.
Never let another lead go cold.
Forge follows up by email and AI phone call, qualifies your leads, and books the meeting, automatically. Free to start, no card.
Start Free →What Is an AI Marketing Agent? The Best Option for Small Business in 2026
By Forge Content · June 2026 · 7 min read
An AI marketing agent runs your marketing end to end: it creates content, builds the pages that capture leads, follows up, and books the meeting. Not a single tool that does one step, but a system that runs the whole funnel.
What an AI marketing agent actually is
AI writers give you text. Design apps give you graphics. Schedulers post it. None of them get you a customer. An AI marketing agent connects every step so attention becomes revenue without you stitching tools together.
What to look for
- Creates content in your brand voice, not generic filler
- Builds landing pages that capture leads, not just posts
- Captures every enquiry into one pipeline
- Follows up automatically across email, phone and messaging
- Books the meeting and takes payment
Why one system beats a stack of tools
Every handoff between separate tools is a place a lead can slip through. One connected system means the content, the page, the lead and the follow-up all share context, so nothing is lost and follow-up is instant. Forge Content is built exactly this way.
Run your whole marketing engine in one place.
Forge follows up by email and AI phone call, qualifies your leads, and books the meeting, automatically. Free to start, no card.
Start Free →AI Social Media Manager: The Smart Alternative to Hiring One in 2026
By Forge Content · June 2026 · 6 min read
An AI social media manager writes, designs, and publishes your posts automatically, then turns the reach into booked customers. It is the consistency of a full-time hire without the cost or the management.
What it does
- Writes on-brand captions and designs the images and videos
- Schedules and publishes to every platform
- Keeps a consistent posting rhythm without you touching your phone
- Points every post to a page that captures the lead
Why it beats hiring
A human social media manager costs $500 to $2,500 a month and still needs briefing, reviewing and managing. An AI social media manager runs consistently, learns what works, and connects directly to lead capture and follow-up, so posting actually turns into customers.
Get consistent posting that books clients.
Forge follows up by email and AI phone call, qualifies your leads, and books the meeting, automatically. Free to start, no card.
Start Free →Done-For-You Social Media for Small Business: The Complete Guide (2026)
By Forge Content · June 2026 · 7 min read
Done-for-you social media means someone, or something, handles the whole job: the writing, the design, the scheduling and the publishing. The best done-for-you services in 2026 go further and capture the leads too.
Who it is right for
- Busy owners who do not have hours each week for content
- Businesses that post in bursts then go quiet
- Anyone who wants posting to actually produce enquiries
What to look for
Cheap done-for-you gives you generic posts. Good done-for-you captures your brand voice, posts consistently, and connects to lead capture and follow-up so the content produces customers, not just likes. Forge Content is done-for-you that runs the whole loop.
Hand your social media to Forge.
Forge follows up by email and AI phone call, qualifies your leads, and books the meeting, automatically. Free to start, no card.
Start Free →Automated Social Media Posting for Small Business: What Actually Works in 2026
By Forge Content · June 2026 · 6 min read
Not all automation is the same. Some just schedules posts you still have to make. The automation that actually works creates the content, publishes it, and connects it to lead capture and follow-up.
What works
- Automation that creates the content, not just queues it
- Posts that point to a page built to capture the lead
- Automatic follow-up the moment an enquiry comes in
- A quality gate so nothing off-brand goes live
How to choose
Pick automation that runs the whole loop, not just one step. Forge Content creates, publishes, captures and follows up, so the automation produces booked clients, not just a full calendar.
Automate the whole loop, not just posting.
Forge follows up by email and AI phone call, qualifies your leads, and books the meeting, automatically. Free to start, no card.
Start Free →The Best Alternative to Hiring a Social Media Manager in 2026
By Forge Content · June 2026 · 6 min read
Social media managers cost $500 to $2,500 a month, and a freelancer or agency on top of that. Here are better options for small businesses in 2026, and why an AI system that runs the whole funnel is usually the smartest.
The options compared
| Option | Cost | Captures leads? |
|---|---|---|
| Freelancer | $500 to $1,500/mo | No |
| Agency | $2,000 to $4,000/mo | Sometimes |
| Forge Content | From $97/mo | Yes, built in |
Why an AI system wins
A person or a pile of tools still leaves gaps. An AI system that runs the whole funnel closes those gaps and costs a fraction of a hire. Forge Content replaces the manager, the tools and the follow-up with one connected system, from $97/month.
Replace the hire with a system that books clients.
Forge follows up by email and AI phone call, qualifies your leads, and books the meeting, automatically. Free to start, no card.
Start Free →Terms of Service
The agreement between you and Forge Content. Plain language, no surprises.
Last updated 2 July 2026. This covers our Terms of Service, Privacy Policy and Cookie Policy.
Plain English summary: You pay for a content production service. We produce, quality-check, and publish social media content on your behalf. You retain ownership of all content. We do not guarantee specific business outcomes. You can cancel anytime. If results are not delivered as described, we will make it right or refund you in line with our guarantee policy below.
1. Acceptance of Terms
By accessing or using Forge Content services (the "Service"), creating an account, or making a payment, you ("Client") agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the Service. These Terms apply to all plans including Free, Pro, and Max.
2. Service Description
AI can make mistakes. Content is generated by artificial intelligence and may occasionally contain inaccuracies, outdated information or errors. You are responsible for reviewing every post before it is published, including when the optional auto-approve feature is enabled, and FORGE is not liable for content you choose to publish.
FORGE is a content production service that creates, quality-reviews, and publishes social media content on behalf of Clients. The Service includes:
- AI-assisted content generation (captions, images and video) tailored to your brand voice and audience, with a built-in video editor (Forge Studio)
- AI quality review (automated quality gate before every post batch)
- Client approval workflow via the FORGE Client Portal, with optional auto-approve
- Scheduled publishing to connected social media platforms
- Branded, hosted landing pages, lead-capture forms and a lead pipeline (CRM)
- Outbound follow-up to leads you capture, by email (via FORGE or your own connected Gmail or Outlook inbox), by automated AI phone call, and by WhatsApp or chat (via your connected ManyChat account)
- Appointment booking via your connected calendar (Google or Microsoft) and Zoom, and checkout/deposits via your own connected Stripe account
- Analytics for content and pipeline performance
3. Plans and Pricing
All prices are in United States Dollars (USD) and are subject to change with 30 days notice. Current plans:
3.1 Free Plan Limits
The Free plan provides a recurring monthly allowance of 25 credits, which reset each billing month. Credits are spent when content is generated (for example, roughly 2 credits per image post; video posts are priced by length and quality). Free-plan credits do not roll over; each month starts fresh with the 25-credit allowance. No credit card is required to use the Free plan.
3.2 Billing Cycle
Paid plans are billed monthly in advance. Billing begins on the date your paid subscription activates. If you upgrade mid-cycle, you will be charged a prorated amount for the remainder of the billing period.
3.3 Credit Allocation
On paid plans, unused credits roll over up to three times your monthly allowance and don't expire while you're subscribed. A new allowance is granted each billing cycle. Free-plan credits do not roll over. Purchased top-up packs are separate and last 12 months. A daily generation cap also applies.
3.4 Top-up Credit Packs
Paid-plan clients may purchase additional credits in top-up packs. Pack credits are added on top of your monthly allowance, are drawn down only after your monthly credits, and remain valid for twelve (12) months from the date of purchase, after which any unused pack credits expire. Credit purchases are non-refundable except where required by law. Pack credits are separate from, and do not increase, your monthly plan allowance or rollover cap.
3.5 Changes to Pricing and Credit Costs
We may change plan prices, top-up pack prices, and the number of credits that a given feature or action consumes, from time to time. Any such change takes effect from your next billing period. We will give at least 30 days' notice of an increase to your plan price by email or in-app notice. Because credit costs are tied to the cost of our underlying AI and infrastructure providers, the number of credits a specific action consumes may be adjusted for future billing periods to reflect those costs; where a change would materially reduce the value you receive, we will notify you in advance. Continuing to use the Service after a change takes effect constitutes acceptance of the revised pricing.
4. Regeneration Policy
Clients may request that a post be regenerated (rewritten from scratch using updated AI prompts) within the following limits per post:
- Free: regenerations are charged in credits, like any other generation
- Pro: regenerations are charged in credits from your monthly allowance
- Max: regenerations are charged in credits from your monthly allowance
A regeneration is triggered by the Client via the Client Portal. Regenerated content replaces the previous draft. Regeneration count resets when a new batch is produced. Regenerations may not be accumulated or transferred between posts.
5. Revision Policy
Clients may submit revision requests for posts that are awaiting approval. A revision is a specific instruction to modify existing content (e.g. change tone, remove a phrase, adjust the hook).
- Free clients: Edit captions and regenerate directly via the Client Portal (charged in credits).
- Pro clients: Priority support; assisted revision requests are processed within 24 business hours.
- Max clients: Priority support; assisted revision requests are processed within 24 business hours.
Revision requests must be submitted through the Client Portal. Requests submitted via email or other channels are not covered by the revision SLA.
6. Auto-Approve Feature
All paid plan clients (Pro and Max) may enable the auto-approve setting in the Client Portal. When auto-approve is enabled:
- Posts that pass FORGE's internal AI quality gate (score 90 or above) are automatically approved and scheduled without client review.
- Posts scoring below 90 are rewritten once by the AI and then sent to the FORGE team for review before being forwarded to the client.
- The client receives an email digest summarising auto-approved posts each week.
Important: By enabling auto-approve, you authorise FORGE to approve and schedule content on your behalf without prior review. FORGE is not liable for the published content of auto-approved posts beyond the quality standards defined in these Terms. You may disable auto-approve at any time via the Client Portal. Disabling auto-approve takes effect from the next batch cycle.
7. Content Ownership
You retain full ownership of all content produced by FORGE for your account. Upon publication or delivery, all intellectual property rights in the content (captions, images produced for your brand, copy) are assigned to you. FORGE retains no rights to reproduce or publish your content beyond the scope of the Service.
You grant FORGE a limited, non-exclusive licence to use your brand assets (logos, fonts, colours, images) solely for the purpose of producing content for your account.
7.1 Community Media Library
The Community Media Library is an optional feature that lets you share certain media you generated in FORGE so that other FORGE users can reuse it. Sharing is entirely opt-in: nothing is added to the library unless you choose to share it and accept the licence grant below. Only media generated by eligible, openly-licensed AI models (currently AI music and AI video) may be shared; images, media derived from an uploaded reference photo, and media with your logo or a person's likeness composited in are not eligible and cannot be shared.
When you share media to the Community Media Library, you grant FORGE and every other FORGE user a worldwide, non-exclusive, royalty-free, sublicensable licence to use, reproduce, adapt, publish, distribute and display that media within FORGE and on connected social channels, for as long as it remains in the library. You represent and warrant that the shared media was generated by you using FORGE, that you have all rights necessary to grant this licence, and that it contains no third-party trademarks, logos, copyrighted works or identifiable persons. You will indemnify FORGE and other users against any claim arising from a breach of these representations, and this indemnity passes through to any user who reuses the media in good faith. You may remove your media from the library at any time; removal stops future distribution but does not affect copies already reused by other users under the licence granted above. FORGE may remove or take down any shared media at its discretion, including on receipt of a rights complaint.
8. Your Responsibilities
You are responsible for:
- Ensuring your brand voice, audience, and content pillars in the Brand Profile are accurate and current.
- Reviewing and approving (or rejecting) content before it is published, unless auto-approve is enabled.
- Ensuring all information you provide to FORGE (business claims, testimonials, offers, pricing) is accurate, lawful, and not misleading.
- Complying with the terms of service of each social media platform on which content is published.
- Maintaining the security of your Client Portal access code. FORGE is not liable for unauthorised access resulting from a compromised access code.
- Outbound communications: where you use FORGE to email, call, or message your leads and contacts, you are the sender and the data controller for those communications. You are solely responsible for having a lawful basis and any required prior consent to contact each recipient, for honouring opt-outs and do-not-call/do-not-contact requests, and for complying with all applicable laws (including, where relevant, the US TCPA and CAN-SPAM Act, the UK PECR and GDPR, and equivalent local marketing, telemarketing, anti-spam and data-protection rules). AI phone calls and WhatsApp or SMS messages are sent on your behalf using your connected accounts; FORGE provides the tooling, you control who is contacted and what is sent.
- Connected accounts: you authorise FORGE to act on connected accounts you link (such as Google, Microsoft, Stripe, ManyChat and your social platforms) only as needed to deliver the Service, and you may revoke that access at any time. You are responsible for the accuracy of payment links and for fulfilling any orders or bookings taken through them.
9. Content Standards and Prohibited Use
FORGE will not produce content that is defamatory, deceptive, discriminatory, illegal, or that violates the advertising standards of any applicable jurisdiction. FORGE reserves the right to refuse or cancel a content request that violates these standards without refund if the violation was caused by information supplied by the Client.
Clients must not use the Service to produce content for prohibited industries including but not limited to: firearms, adult content, gambling without licencing, multi-level marketing, and cryptocurrency offerings without regulatory approval.
10. Results Guarantee
FORGE offers a results guarantee on paid (Pro and Max) plans. If, after 90 days of active use (consistent content delivery and publication), you have not seen measurable improvement in your social media presence, FORGE will either:
- Provide an additional 30 days of service at no charge, or
- Issue a prorated refund for the period in question at FORGE's discretion.
To invoke this guarantee, you must contact [email protected] within 7 days of the 90-day period ending. The guarantee does not apply where: the Client has not kept their Brand Profile current, where auto-approve was disabled for more than 50% of the period, where content was approved but not published due to client-controlled platform issues, or where the Client was in arrears.
The results guarantee does not constitute a warranty of specific business outcomes (revenue, leads, sales). It applies to content delivery quality and consistency only.
11. Service Levels (SLA)
Business hours are Monday to Friday, 9am to 5pm NZST. SLA clocks start from the time the relevant event is recorded in the FORGE system (not from the time of email or message receipt).
12. Cancellation and Refunds
You may cancel your paid subscription at any time via the Client Portal or by emailing [email protected]. Cancellation takes effect at the end of the current billing period. You will not be charged for the following period. No refund is issued for the current billing period except where the results guarantee applies (clause 10) or where FORGE has failed to deliver the minimum post allocation for the period.
Refunds for failure to deliver minimum post allocation are calculated on a pro-rata basis per undelivered post.
In all cases, any refund is limited to, and will never exceed, the total amount actually paid by you to FORGE for the affected billing period. FORGE has no obligation to refund, credit, or compensate you for any amount greater than the fees it has actually received from you, and is not liable for any other loss, cost, or expense.
13. Limitation of Liability
To the maximum extent permitted by applicable law, FORGE's total aggregate liability to you for any and all claims arising from or related to the Service, whether in contract, tort (including negligence), statute, or otherwise, is limited to the total fees actually paid by you to FORGE in the three (3) months immediately preceding the event giving rise to the claim. Where you have paid nothing (for example, on the Free plan), FORGE's total aggregate liability shall not exceed one hundred New Zealand dollars (NZD $100).
In no event shall FORGE be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including but not limited to loss of business, loss of profits or revenue, loss of goodwill or reputation, loss of data, or business interruption, even if FORGE has been advised of the possibility of such damages.
FORGE is not liable for any act, omission, outage, policy or algorithm change, content rejection, account restriction, suspension, or ban imposed by any third-party platform (including but not limited to Facebook, Instagram, LinkedIn, TikTok, YouTube, and X), nor for the performance, availability, pricing, or discontinuation of any third-party service provider.
14. Disclaimer of Warranties
The Service is provided on an "as is" and "as available" basis, without warranties of any kind, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, to the maximum extent permitted by law.
Content produced by the Service is generated with the assistance of artificial intelligence and may contain inaccuracies, errors, or omissions. You are solely responsible for reviewing, approving, and verifying all content before it is published, including the accuracy of any claims, offers, prices, testimonials, or statements. FORGE does not warrant that the Service will be uninterrupted, error-free, or secure, or that it will produce any particular result, reach, engagement, or business outcome.
Nothing in these Terms excludes, restricts, or modifies any guarantee, right, or remedy you may have under the New Zealand Consumer Guarantees Act 1993 or other law that cannot lawfully be excluded. Where FORGE is permitted to limit its liability under such law, its liability is limited, at FORGE's option, to re-supplying the Service or paying the cost of having the Service re-supplied.
15. Indemnification
You agree to indemnify, defend, and hold harmless FORGE, AI Job Boost Limited, and their directors, officers, employees, and contractors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) information, brand assets, claims, offers, or materials you supply to FORGE; (b) your use of the Service or content published on your behalf; (c) your breach of these Terms; or (d) your violation of any law or the rights of any third party, including intellectual-property, advertising-standards, consumer-protection, or platform terms.
16. Third-Party Services
The Service relies on third-party providers to operate, including without limitation payment processing (Stripe), AI content, image and voice generation (Anthropic, OpenAI and ElevenLabs), social publishing (Zernio and the connected social media platforms), email delivery (Resend) and sending from your own connected Google or Microsoft inbox, WhatsApp and chat messaging (ManyChat), calendar and meeting scheduling (Google, Microsoft and Zoom), and workflow automation (Zapier). Your use of the Service may be subject to those providers' own terms and policies. FORGE is not responsible or liable for the acts, omissions, pricing, availability, security, data handling, or discontinuation of any third-party provider, and no such event entitles you to any refund or compensation beyond fees actually paid for Service not delivered.
17. Force Majeure
FORGE is not liable for any failure or delay in performance caused by events beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, government action, labour disputes, internet or telecommunications failures, power outages, cyber-attacks, or the failure, outage, or policy change of any third-party platform or service provider.
18. Termination by FORGE
FORGE reserves the right to suspend or terminate your account immediately and without refund if you: breach these Terms, provide false or misleading information, fail to pay fees when due, or use the Service for prohibited purposes. FORGE will provide written notice of termination where possible.
19. Changes to Terms
FORGE may update these Terms from time to time. Material changes will be notified by email at least 14 days before taking effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not accept the updated Terms, you may cancel your subscription before the effective date.
20. Severability, Waiver and Entire Agreement
If any provision of these Terms is held invalid or unenforceable, that provision will be limited or severed to the minimum extent necessary and the remaining provisions will remain in full force and effect. These Terms, together with the Privacy Policy, constitute the entire agreement between you and FORGE regarding the Service and supersede any prior agreements or representations. FORGE's failure to enforce any right or provision is not a waiver of that right or provision.
21. Governing Law
These Terms are governed by the laws of New Zealand. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the New Zealand courts.
22. Contact
AI Job Boost Limited trading as Forge Content
Email: [email protected]
Support: [email protected]
Plain English summary: We collect your business information and brand data to produce content and run your funnel for you. We do not sell your data and we do not use it for advertising. We use trusted third-party providers (listed in a table below) who are bound by their own data-processing agreements. You have the right to access, correct, export, restrict, object to, or delete your data, and to withdraw consent, at any time. For the customers and leads you bring into Forge, you are the data controller and we act as your processor.
Privacy Policy
1. Who We Are
AI Job Boost Limited trading as Forge Content ("Forge Content", "Forge", "we", "us") operates the FORGE content production and marketing platform. This Privacy Policy describes how we collect, use, share, and protect personal information when you use our Service. It is written to meet our obligations under the EU and UK General Data Protection Regulation (GDPR), the UK Privacy and Electronic Communications Regulations (PECR), and applicable data-protection law.
For the purposes of GDPR, AI Job Boost Limited is the data controller for the personal data of our account holders. For the personal data of your own customers, leads, and contacts that you process through the Service, you are the controller and we are your processor (see clause 12).
Legal entity: AI Job Boost Limited trading as Forge Content. Registered address: 9B Kinsey Terrace, Sumner, Christchurch, Canterbury 8081, New Zealand. Company registration number: 9338424 (NZBN 9429052801976), a registered New Zealand limited company. Data protection / privacy contact: [email protected].
2. Information We Collect
2.1 Account Information
When you create an account we collect: your name, email address, business name, hashed access code or password, plan and billing information (billing is processed securely through Stripe). We do not store full credit card numbers. We use this to create and operate your account and to provide the Service you have requested.
2.2 Brand Profile Data
To produce content we ask you to provide: your brand voice, target audience profile, content pillars, business story, offers, and examples of content you like. This information is stored in our system and used to generate content for your account.
2.3 Buyer Persona Information
Our Brand Profile includes fields for describing your audience's psychology including their desires, beliefs, fears, and goals. This information relates to your customers, not to you personally. It is used solely to improve the quality of content we produce for your brand.
2.4 Uploaded Media
Media you upload (images, video, audio, logos and brand assets) is stored and processed so we can produce and publish content for you. AI image and video models may process these files to generate derivative content at your request.
2.5 Usage and Analytics Data
We collect standard usage logs including: login timestamps, page views within the Client Portal, post approval actions, and regeneration requests. On our public website, with your consent, we collect aggregate, anonymous analytics (see clause 9). This data is used to operate, secure, and improve the Service and is never sold.
2.6 Connected Account Tokens
To act on your behalf, we store access tokens for the accounts you choose to connect: social media platforms (to publish content), Google and Microsoft (to send email from your inbox and to read availability and create calendar events), Zoom (to create meetings), Stripe (to take payments through your account) and ManyChat (to send WhatsApp or chat messages). Tokens are encrypted at rest, used only to deliver the features you enable, and can be revoked by you at any time from the Connections screen or from the provider.
2.7 Leads and Contacts You Import
When you use the funnel features, we store the leads and contacts you capture through your forms, landing pages and imports (such as name, email, phone and message), and a record of the outbound communications sent to them. You are the controller of this data and we process it on your behalf to operate your pipeline and follow-up (see clause 12).
3. Why We Process Your Data and Our Lawful Bases
Under GDPR we rely on the following lawful bases:
- Performance of a contract: to create and operate your account, produce and publish content, run your funnel and pipeline, process payments, and provide support. This covers account, brand profile, uploaded media, connected-account, and lead data that is necessary to deliver the Service.
- Legitimate interests: to secure the platform, prevent fraud and abuse, keep service logs, and improve our product using aggregated and anonymised data, where this is not overridden by your rights and interests.
- Consent: for optional website analytics cookies (clause 9) and for any optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
- Legal obligation: to keep records we are required to retain (for example, tax and billing records) and to respond to lawful requests.
We do not use your brand data or content for any purpose other than delivering the Service to you, and we improve our AI quality only using anonymised, aggregated data.
4. How We Use Your Information
- To produce, quality-review, and deliver content as described in our Terms of Service
- To send you service emails including batch notifications, approval requests, and weekly digests
- To send, on your behalf and at your direction, outbound communications to the leads and contacts you capture (email, automated AI phone calls, and WhatsApp or chat messages), and to book appointments on your connected calendar
- To process payments and manage your subscription
- To respond to support requests
- To secure the Service and to improve our AI quality using anonymised, aggregated data only
5. Sub-processors and Data Sharing
We share personal data only as needed to provide the Service. The providers below act as our processors or sub-processors under their own data-processing agreements (DPAs) and may only use the data to perform their function. We do not sell your data and we do not share it with any third party for advertising or marketing purposes.
Each provider only receives the data needed to perform its function. Their own privacy policies and terms apply to their handling of that data.
6. International Transfers
Some of our providers are located outside the European Economic Area (EEA) and the United Kingdom, including in the United States. Where personal data is transferred outside the EEA or UK, we rely on the safeguards offered by those providers, which typically include the European Commission's Standard Contractual Clauses (and the UK International Data Transfer Addendum), and, where applicable, the provider's certification under the EU-US Data Privacy Framework. We take reasonable steps to ensure your data continues to be protected to the standard required by applicable law.
7. Data Retention
We retain your account data for as long as your account is active and for a period of 12 months after you cancel or delete your account, after which it is deleted or anonymised, except where we are required to keep certain records longer (for example, billing and tax records). Published post content and brand profile data are retained for up to 24 months to allow for audit and dispute resolution. Leads and contacts you import are retained while your account is active and deleted or returned on termination in line with clause 12.
You can delete your account at any time from the in-app "Delete account" option, which removes your account and associated personal data subject to the retention periods above, or by emailing us (see clause 14). You may also request deletion of specific data under clause 8.
8. Your Rights
Subject to applicable law, you have the right to:
- Access: request a copy of the personal data we hold about you
- Rectification: request correction of inaccurate or incomplete data
- Erasure: request deletion of your data (subject to our legal obligations to retain certain records)
- Restriction: request that we limit how we process your data in certain circumstances
- Portability: request an export of your brand profile and post history in a machine-readable format
- Objection: object to processing based on our legitimate interests, and to direct marketing at any time
- Withdraw consent: withdraw any consent you have given (for example, analytics cookies) at any time, without affecting prior processing
To exercise any of these rights, email [email protected]. We will respond within one month, as required by GDPR, and will let you know if we need an extension for complex requests. You also have the right to lodge a complaint with a data-protection supervisory authority. In the UK this is the Information Commissioner's Office (ICO, ico.org.uk); in the EEA it is your local supervisory authority.
9. Cookies and Cookie Policy
We use two categories of cookies and similar technologies:
- Essential cookies and session storage: the FORGE Client Portal uses browser session storage and strictly necessary cookies to keep you signed in and to operate the Service. These are required for the site to function and are set on the basis of our legitimate interest in providing a secure, working service.
- Optional analytics cookies: with your consent, our public website uses Google Analytics 4, which sets first-party analytics cookies and identifiers to measure aggregate, anonymous usage such as page views and sessions (with IP anonymisation enabled). We do not use advertising or cross-site tracking pixels, and we do not sell any data.
When you first visit our public site you are shown a cookie banner. Analytics cookies are not set until you click Accept. If you click Decline, Google Analytics is never initialised. Your choice is remembered in your browser. You can change your choice at any time by clearing the "forge_cookie_consent" value in your browser storage. You can also opt out using Google's browser opt-out add-on or your browser's cookie controls.
10. AI and Automated Content
AI can make mistakes. Content, images, video, voice, on-page chat replies and phone calls produced through the Service may be generated by artificial intelligence and can contain inaccuracies, outdated information, or errors. You are responsible for reviewing every post, message, and call script before it is published or sent, and for the accuracy of any claims, offers, prices, or statements. AI output carries no guarantee of accuracy, non-infringement, or fitness for a particular purpose, and human review is advised.
AI transparency to the people you reach. Where the Service interacts with your customers and leads on your behalf, it identifies itself as AI: the on-page AI chat assistant and the automated AI phone agent disclose that the person is interacting with an automated, AI-driven system. This is intended to support transparency obligations such as those under the EU AI Act. You remain responsible for how you deploy these features and for any additional disclosures your own use case or jurisdiction requires.
Which AI providers process which data. The AI providers we use, and the data they receive, are listed in the sub-processor table in clause 5 (Anthropic, OpenAI, Google, FAL and ElevenLabs). We send these providers only the prompts, brand inputs, reference media, and call or message content needed to perform the requested generation.
Training. To the best of our knowledge, content sent to Anthropic, OpenAI and Google through their paid API tiers is not used by default to train their general models. Other AI providers are used under their standard API terms. We do not control these providers' practices, which may change, and we encourage you not to submit sensitive personal data into content prompts.
11. Data Security
We implement reasonable, industry-standard security measures including: encryption in transit (TLS), encryption at rest for sensitive secrets and connected-account tokens, signed session credentials, access controls that limit staff access to client data on a need-to-know basis, bot and abuse protection at signup, and periodic security reviews. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
12. When You Are the Controller (Your Customers and Leads)
For the personal data of your own customers, leads, and contacts that you collect, import, or generate through the Service, you are the data controller and Forge acts as your processor, processing that data on your documented instructions to provide the funnel, pipeline, and outbound features you enable. In that capacity we commit to:
- process this data only on your instructions and to provide the Service, unless required otherwise by law;
- keep it confidential and ensure persons authorised to process it are bound by confidentiality;
- apply appropriate technical and organisational security measures (see clause 11);
- use sub-processors only as listed in clause 5 and ensure they are bound by equivalent obligations;
- assist you, so far as reasonably possible, in responding to data-subject requests and in meeting your security, breach-notification, and impact-assessment obligations; and
- delete or return this data on termination, subject to the retention periods in clause 7 and any legal retention requirement.
You are responsible for having a lawful basis and any required consent to collect and contact these individuals, as set out in the Terms of Service.
12a. Prospecting and Outbound Outreach
The Prospecting feature helps you discover businesses that may be a fit for your services and contact them by email or AI-assisted phone call. Because you decide who to contact, you are the sender and the data controller for this outreach, and you are responsible for using it lawfully. By enabling Prospecting you confirm and agree that:
- Lawful basis and purpose. You will only contact businesses you have a genuine, legitimate reason to approach, for relevant business-to-business purposes, and you will comply with all applicable marketing, anti-spam and privacy laws in your jurisdiction and the recipient's (for example GDPR/UK GDPR, PECR, CAN-SPAM, CASL, and the New Zealand Unsolicited Electronic Messages Act).
- Identification and opt-out. Every outbound email identifies you as the sender and provides a clear, working way to opt out. Opt-out and unsubscribe requests are recorded on a suppression list and honoured automatically on future runs.
- AI-assisted calls. AI phone calls are off by default. If you enable them, the call discloses that it is AI-assisted, and you confirm that automated or AI-assisted calling to the businesses you target is permitted in both your and the recipient's location. Some jurisdictions restrict or prohibit automated calls; you are responsible for checking before enabling them.
- Data sources. Business details are gathered from publicly available sources and third-party data providers. Forge does not guarantee the accuracy or completeness of discovered details, and you are responsible for verifying them before relying on them.
- Volume and conduct. You will use sensible sending volumes and will not use Prospecting to send unlawful, deceptive, harassing or bulk unsolicited messages. Forge may suspend the feature for misuse.
- Forge's role. Forge provides the tooling and acts as your processor for this activity. Forge is not responsible for your decisions about who to contact or what you send, and provides no legal advice; if in doubt, seek your own advice before running outbound campaigns.
13. Breach Notification
If we become aware of a personal data breach that is likely to result in a risk to the rights and freedoms of affected individuals, we will notify the relevant supervisory authority without undue delay and, where required, within 72 hours of becoming aware of it. Where the breach is likely to result in a high risk to you or to data subjects, we will also notify the affected individuals without undue delay. Where we act as your processor (clause 12), we will notify you without undue delay after becoming aware of a breach affecting your data so that you can meet your own notification obligations.
14. Children
The Service is intended for businesses and is not directed at children. It is not for use by anyone under 18 years of age, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
15. Changes to This Policy
We will notify you by email of material changes to this Privacy Policy at least 14 days before they take effect. The current version is always available at forgecontent.io/terms.
16. Contact
AI Job Boost Limited trading as Forge Content
Privacy enquiries: [email protected]
General support: [email protected]
Registered address: available on request